MerchantWise

Legal

Terms of Service

Last updated: November 30, 2025 at 10:36AM

Temrs of Service

1. About these terms

  1. These terms of website use (“Terms”) tell you the rules for using our website at merchantwise.co.uk and any related subdomains, tools or content we make available through it (together, the “Site”).
  2. By accessing or using the Site, you confirm that you accept these Terms and that you agree to comply with them. If you do not agree to these Terms, you must not use the Site.
  3. These Terms apply to your use of the Site only. If you later purchase any paid products or services from us or sign a separate agreement with us, the terms of that separate agreement will apply in addition to these Terms and will prevail in the event of any conflict.

2. About us

  1. The Site is operated by PIER20 LTD (“we”, “us”, “our”). MerchantWise is a trading name of PIER20 LTD.
  2. PIER20 LTD is a company registered in England and Wales.
    1. Registered office: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
    2. Company number: 16556427
  3. To contact us, please email contact@merchantwise.co.uk

3. Who may use our Site

  1. Our Site is directed exclusively at business users in the United Kingdom. It is designed to help UK businesses understand their business and potentially identify areas to optimise aspects of their business.
  2. By using the Site, you confirm that:
    1. you are at least 18 years old;
    2. you are accessing the Site in the course of your business, trade or profession, and not as a consumer;
    3. you are acting on behalf of, and have authority to bind, a business established in the United Kingdom; and
    4. you will only use the Site for professional purposes related to that UK business.
  3. If any of the above statements are not true, you must not use the Site.

4. Other terms that may apply to you

  1. These Terms refer to the following additional terms, which also apply to your use of the Site:
    1. Our Privacy Policy, which explains how we process personal data and includes information about how we use cookies and similar technologies.
    2. Any Acceptable Use Policy we publish from time to time, which sets out additional rules about acceptable and unacceptable behaviours when using the Site and our tools.
  2. Please read these documents carefully. We may update them from time to time and will post the updated versions on the Site.

5. Changes to these Terms and to our Site

  1. We may amend these Terms from time to time. Every time you wish to use the Site, please check these Terms to ensure you understand the terms that apply at that time.
  2. We may update and change the Site from time to time, for example to reflect changes to our tools, our users’ needs, our business priorities or to comply with legal requirements. We do not guarantee that the Site, or any content on it, will always be available or uninterrupted.

6. Accessing the Site and tools

  1. Access to the Site is made available free of charge at present. We may introduce paid features or services in future, which will be governed by additional terms.
  2. We do not guarantee that the Site, any of our tools (for example, simulations or statement analysis tools), or any content will always be available or be uninterrupted. We may suspend, withdraw or restrict the availability of all or any part of the Site for business and operational reasons.
  3. You are responsible for:
    1. making all arrangements necessary for you to have access to the Site; and
    2. ensuring that all persons who access the Site through your internet connection or under your direction are aware of these Terms and other applicable terms and that they comply with them.

7. Your account, access codes and security

  1. Some parts of the Site or certain tools may require email verification, one-time passcodes (OTP), or the creation of an account.
  2. Any login details, OTPs, security codes or other credentials that we issue to you are personal to you and your business. You must treat them as confidential and you must not disclose them to any third party.
  3. We have the right to disable any account, access credentials or OTP, at any time, if in our reasonable opinion you have failed to comply with any of the provisions of these Terms or if we suspect misuse.
  4. If you know or suspect that anyone other than you knows your login details, OTP or other security credentials, you must promptly notify us at contact@merchantwise.co.uk.

8. How you may use our Site and content

  1. We are the owner or the licensee of all intellectual property rights in the Site and in the material published on it (including reports, articles, tools and visualisations). Those works are protected by copyright and other laws and treaties around the world. All such rights are reserved.
  2. You may:
    1. view and use the Site and our tools solely for the internal business purposes of your UK business; and
    2. download or print off reasonable extracts of content from the Site for internal business use within your organisation.
  3. You must not:
    1. modify any copies of content you have printed or downloaded, except as necessary to annotate or use them internally within your business;
    2. remove any copyright, trade mark or other proprietary notices from copies of content;
    3. use any part of the content on the Site for the benefit of any third party (for example, to provide consultancy services or reports to others) without our prior written consent; or
    4. reproduce, distribute, publicly display, sell or licence any part of the Site or its content, except as expressly permitted in these Terms.
  4. If you print off, copy, download, share or otherwise use any part of our Site in breach of these Terms, your right to use our Site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

9. Data you upload to the Site

  1. Some tools on the Site allow you to upload or input business data, such as financial figures, payment processor statements or other documents (“Uploaded Data”).
  2. You are responsible for all Uploaded Data you provide and you confirm that:
    1. the Uploaded Data is accurate and complete to the best of your knowledge;
    2. you have all necessary rights, permissions and authority to upload the Uploaded Data to the Site and to allow us to use it as described in these Terms and in our Privacy Policy; and
    3. the Uploaded Data does not infringe any rights (including intellectual property, confidentiality or privacy rights) of any third party.
  3. We do not treat Uploaded Data as non-confidential or non-proprietary. Subject to clauses 9.4–9.6, as between you and us:
    1. you retain ownership of your Uploaded Data; and
    2. we will treat your Uploaded Data as confidential information of your business.
  4. You grant us a non-exclusive, worldwide, royalty-free licence (with the right to sublicense to our service providers) to use, store, process and otherwise handle Uploaded Data solely for the following purposes:
    1. providing the Site and our tools to you, including generating outputs, simulations, analyses and visualisations;
    2. maintaining, securing and troubleshooting the Site and our tools; and
    3. complying with legal or regulatory obligations, and responding to lawful requests from authorities.
  5. We may also create and use aggregated or anonymised data derived from your Uploaded Data (which does not identify you or your business) to:
    1. understand how our tools are used;
    2. improve and develop our products and services; and
    3. create benchmark or statistical insights for our user base.
  6. We will not use Uploaded Data, or allow our providers to use Uploaded Data, to train or retrain general-purpose or foundation AI models for their own benefit or for the benefit of other customers.
  7. We will only retain Uploaded Data for as long as reasonably necessary for the purposes set out in this clause 9 and in our Privacy Policy. In general, we aim to process Uploaded Data to generate results for you and not to keep full copies for longer than is needed for:
    1. providing those results;
    2. a short period afterwards for quality checks, troubleshooting and security (for example, log data); and
    3. compliance with legal obligations.
  8. Further details about retention will be set out in our Privacy Policy.

10. Use of third-party AI and other service providers

  1. Some tools on the Site are powered by third-party AI or machine-learning services and other technical providers (for example, cloud hosting, data processing and analytics providers) (“Service Providers”).
  2. We may share Uploaded Data with these Service Providers only to the extent necessary to:
    1. run the tools or models you choose to use;
    2. generate and deliver outputs to you; and
    3. operate, secure and maintain the Site.
  3. We require our Service Providers to treat Uploaded Data as confidential and to use it only on our instructions. We will not knowingly engage a Service Provider for AI processing that is permitted to use your Uploaded Data to train or retrain their general-purpose or foundation AI models.
  4. However, the internet is not completely secure, and no system is perfectly safe. While we take reasonable steps to protect Uploaded Data, we cannot guarantee absolute security. Please take this into account when deciding what data to upload.

11. AI-generated outputs and limitations

  1. The Site may generate outputs, such as simulations, forecasts, benchmarks, risk flags or narrative explanations, including those produced using AI or other automated methods (“Outputs”).
  2. You acknowledge and agree that:
    1. Outputs are generated automatically based on the data and instructions you provide and on the models and logic in our tools;
    2. Outputs may contain errors, omissions, approximations or biases, and may not reflect your actual business performance, financial position or regulatory obligations;
    3. Outputs are inherently limited and should be treated as informational and illustrative only; and
    4. we do not independently verify Uploaded Data or Outputs.
  3. You are solely responsible for:
    1. reviewing Outputs for accuracy and reasonableness;
    2. deciding whether and how to act on any Output; and
    3. obtaining appropriate professional advice (for example from accountants, financial advisers or lawyers) before relying on any Output in a material way.

12. No advice and no reliance

  1. The content and Outputs provided through the Site are for general information only. They are not intended to:
    1. amount to financial, accounting, tax, legal or other professional advice; or
    2. be relied upon as the sole basis for making business, financial or operational decisions.
  2. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of any content or Output obtained from the Site.
  3. Although we make reasonable efforts to update the information on our Site, we make no representations, warranties or guarantees, whether express or implied, that:
    1. the content is accurate, complete or up to date; or
    2. any particular Output is suitable for your specific circumstances.

13. Prohibited uses (summary)

  1. You may use the Site only for lawful purposes and in accordance with these Terms.
  2. You must not use the Site:
    1. in any way that breaches any applicable local, national or international law or regulation;
    2. to upload or transmit any material that is unlawful, defamatory, obscene, offensive, infringing, invasive of privacy or otherwise objectionable;
    3. to upload or share data or documents that you are not authorised to use or disclose, including confidential information of third parties;
    4. to attempt to reverse engineer, decompile, disassemble or otherwise derive the source code or underlying models of our tools, except to the extent that such activity is expressly permitted by applicable law;
    5. to attempt to gain unauthorised access to the Site, any server on which the Site is stored, or any server, computer or database connected to the Site;
    6. to introduce viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful; or
    7. for any purpose that could damage our reputation or the reputation of our partners.
  3. We also publish an Acceptable Use Policy, which sets out further details of acceptable and prohibited uses of the Site and our tools. You must comply with that policy as updated from time to time.

14. Linking to our Site and third-party links

  1. You may link to the home page of the Site, provided you do so in a way that is fair and lawful and does not damage our reputation or take advantage of it.
  2. You must not:
    1. establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists; or
    2. frame the Site on any other site.
  3. Where the Site contains links to other sites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information. We have no control over the contents of those sites or resources.

15. Viruses, misuse and security

  1. We do not guarantee that the Site will be secure or free from bugs or viruses.
  2. You are responsible for configuring your information technology, computer programmes and platform to access the Site. You should use your own virus protection software.
  3. You must not misuse the Site by knowingly introducing viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful. You must not attempt to gain unauthorised access to the Site, the server on which the Site is stored or any server, computer or database connected to the Site.
  4. By breaching this provision, you may be committing a criminal offence under the Computer Misuse Act 1990 or other applicable laws. We may report any such breach to the relevant law enforcement authorities and co-operate with those authorities by disclosing your identity to them.

16. Limitation of our liability

  1. Nothing in these Terms excludes or limits our liability for death or personal injury arising from our negligence, or our fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.
  2. To the extent permitted by law, we exclude all conditions, warranties, representations or other terms which may apply to the Site, our tools or any content or Outputs on it, whether express or implied.
  3. We will not be liable to you for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with:
    1. use of, or inability to use, the Site or any of our tools; or
    2. use of or reliance on any content or Outputs displayed on or generated via the Site.
  4. In particular, you acknowledge that you are using the Site in the course of your business, and we will not be liable for:
    1. loss of profits, sales, business or revenue;
    2. business interruption;
    3. loss of anticipated savings;
    4. loss of business opportunity, goodwill or reputation; or
    5. any indirect or consequential loss or damage.
  5. We will not be liable for any loss or damage caused by a virus, distributed denial-of-service attack, or other technologically harmful material that may infect your computer equipment, computer programmes, data or other proprietary material due to your use of the Site or to your downloading of any content on it, or on any website linked to it.
  6. We assume no responsibility for the content of websites linked on the Site. Such links should not be interpreted as approval by us of those linked websites. We will not be liable for any loss or damage that may arise from your use of them.

17. Suspension and termination

  1. We may suspend or terminate your access to the Site (in whole or in part) at any time, without liability to you, if:
    1. we reasonably believe you have breached these Terms or any applicable law;
    2. we suspect misuse or unauthorised access; or
    3. we decide to discontinue the Site or any part of it.
  2. On termination of your access for any reason, your rights to use the Site will cease immediately. Termination will not affect any rights, obligations or liabilities that have accrued up to the date of termination.

18. Governing law and jurisdiction

  1. These Terms, their subject matter and their formation (and any non-contractual disputes or claims) are governed by the laws of England and Wales.
  2. You and we both agree that the courts of England and Wales will have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms or their subject matter or formation.

19. Contact us

If you have any questions about the Site or these Terms, please contact us here: merchantwise.co.uk/contact